JD Dukes, Entrepreneur and Business Strategist

JD Dukes finds fulfillment in helping companies maximize their growth potential and ultimately achieve their financial goals. As an entrepreneur, JD knows only too well the challenges that business owners deal with on a daily basis. He also knows that losing sight of your goals and focusing on the obstacles that are challenging your business’ growth are almost a sure-fire way for your business to go south.

When JD Dukes was faced with seemingly insurmountable odds that challenged his business, he decided to take a step back to reconnect with the young JD who dreamed of becoming a successful entrepreneur. In his mind, he started stripping away all the trappings of his business and focused on the essentials only—on the backbone of the company and the reason why he put it up in the first place.

Rediscovering the reason why you put up your business is one of the first things that JD will advise you to do in his capacity as a business strategist. For the most part, companies head towards bankruptcy without them realizing it until it’s too late—because they lost sight of why they were there in the first place. Short-term goals have taken over the company’s primary goal.

These short-term goals usually involve increasing customers and loyal patrons, besting the competition, and of course, increasing profits by leaps and bounds. While all of these are good goals for the time being, they are bound to catch up with you if you fail to address the primary reason why you established the business that you have.

What is the role of a business strategist?

As JD Dukes would often say, a business strategist plays many different roles. He may play the role of the owner at one point, the CEO at another, and then the CFO, HR specialist, advertising and marketing executive, encoder, IT specialist, MIS head, and custodian. Each of these roles should, of course, be handled by the right personnel or employee. But if a business strategist wants to get to the bottom of things—why the company is underperforming, or why employees leave faster than they can hire and train new ones—then he would have to see and understand where everyone is coming from. And to be able to do this, he would have to understand the roles each employee and department plays.

In a word, a business strategist will help you:

  • Stay focused on your goals
  • Update you on the latest business trends and/or best practices in your industry
  • Identify issues in the workplace
  • Determine factors contributing to the issues
  • Identify critical opportunities that the company missed out on
  • Provide recommendations and feedback for growth and improvement

The above only give you a general idea of what a business strategist does. If you would like to further discuss the points above with JD, or you have questions regarding this post, please feel free to contact him through this site.


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